Eco-pliant

how equity crowdfunding benefited a juice chain

How Equity Crowdfunding Benefited a Juice Chain

Fast-casual juice concept Pure Green raised $1 million through equity crowdfunding, a relatively new funding option that allows for investments of as little as $100. One of the five-unit juice and smoothie chain’s missions is to “build healthier communities around the globe,” founder and CEO Ross Franklin said. “Equity crowdfunding was a better fit for us than …

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